"Let Us Do What We Do Best...
...While You Relax"
Welcome to the hub of website content development, content management, content translation
and search engine optimization services.
Key IT Services (KITS) is run by a talented team of managers who have been managing websites
and related services since 2001. In these years, the services have evolved from a single site to over 1000
sites.
KITS aims at providing best of available search engine optimization services to its clients
in diverse fields. At the same time, we have setup our center in India to get cost benefits.
The basic underlying principle is to deliver good quality content and ensure that the users
are able to find this content. This gives you an opportunity to showcase your services, products and offers to the
targeted visitors. We can blend your products or services or offers in the content to help you gain most out of
your investments.
What differentiates KITS from others is the fact that the promoters and management doesn't
restrict itself to the in-house staff, rather we collaborate with people having expertise in related fields. This
enables us to focus on our work while we can get the other tasks done by the experts. We dynamically adjust to
clients' requirements and evolve with developments in technology and internet.
SEO and Website Development
Website development is a process. It involves many different aspects and each of them needs a
thorough search engine optimization check. Below you can find the full process of online promotion and
optimization:
WEBSITE OPTIMIZATION
Website optimization is the first part of online promotion. While a site may be promoted it
may not be optimized for visitors. This is an area we have gained substantial expertise at. We have access to some
of the top minds on the internet, who can deliver highly optimized site experience to the visitors to maximize your
returns.
Your site is meant to provide useful information and to promote products as a part of it.
More than 83% of web users use sites listed in search engines to find products and services. Of them 60% visit only
the first 5 results. They are looking for information in the first place.
For better understanding, we can divide website optimization in to two parts.
1. Site Structure and Development
When your site provides the information people want, the people visit other sections of your
site and check your recommendations. This is when you get a chance to promote your services and products. This is
the right approach to SEO website development.
For this, your site needs to have correct structure in terms of internal linking, menus,
categorization, etc. to help visitors navigate to the most important pages that you want them to read.
On these pages you can promote anything as per your goals.
2. Content Development
Content is the king. This is an age old saying. It has never been truer. When people come to
your site, they are not looking to buy a product or service. They want information on the topic they searched for.
By providing the right information, your site is able to satisfy their needs.
Content is the most important part of website optimization and needs constant updating.
Again, if you don't add new content then people have no reason to return.
We have in-house staff to add content to your site on a regular basis. This ensures
that visitors and search engines get something fresh every time they visit your website.
ONLINE PROMOTION
Our main strength has been website promotion. This is the most important part of the
equation. Website development is futile if you don't promote it properly. This has become a multimillion dollar
industry in itself over the past couple of years. We have attained expertise in this field which we use for
ourselves as well as our clients.
By using ethical search engine promotion solutions, we help site owners promote their
businesses in the major search engines.
To ensure that your site does not get lost on the Internet, we monitor and keep your site
up-to-date with the latest information.
With years of experience in website promotion, we have attained a position from where we can
help you gain top rankings in most search engines.
In a nutshell, our company provides the content that appeals to the user and our search
engine optimization and promotion techniques help your sites crawl to top ranks in no time.
The overall process involves the following:-
Search Engine Introduction: This is the phase where your sites are brought
to the notice of top search engines, like Google, Yahoo, MSN.
Website Optimization: Here your site is checked for performance, visitor
interaction, load times, etc. It includes:
Metatags Optimization - Each page has two parts- head and body. Meta tags
are in head section. They are not visible to the visitors but are important for search engines.
Content Creation and Optimization - This is what your end visitor gets while
visiting the page. This is a part of the body section of the page.
Keywords Research & Planning - As per your target audience, we help you
determine which keywords should be worked upon.
Link Building & Exchange - Links are the last part of the equation. This
is about links coming from other sites to your site. These are seen as votes to your site from others.
Search Engine Promotion: This covers the constant check and management of
your sites to get top positions on search engines and to maintain them.
KITS will do all these for you. We have many ongoing projects where we constantly test and
tweak all of these and more to keep our clients ahead in the curve.
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